{"id":112145,"date":"2025-06-10T06:00:00","date_gmt":"2025-06-10T13:00:00","guid":{"rendered":"https:\/\/www.backblaze.com\/blog\/?p=112145"},"modified":"2025-06-16T07:47:37","modified_gmt":"2025-06-16T14:47:37","slug":"new-analyst-report-backblaze-b2-delivers-up-to-3-2x-lower-tco","status":"publish","type":"post","link":"https:\/\/www.backblaze.com\/blog\/new-analyst-report-backblaze-b2-delivers-up-to-3-2x-lower-tco\/","title":{"rendered":"New Analyst Report: Backblaze B2 Delivers Up to 3.2x Lower TCO than Hyperscalers"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"820\" src=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2025\/06\/Blog-Header-1440x820-Option-03.png\" alt=\"A decorative image showing two bar graphs. \" class=\"wp-image-112146\" srcset=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2025\/06\/Blog-Header-1440x820-Option-03.png 1440w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2025\/06\/Blog-Header-1440x820-Option-03-300x171.png 300w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2025\/06\/Blog-Header-1440x820-Option-03-1024x583.png 1024w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2025\/06\/Blog-Header-1440x820-Option-03-768x437.png 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Under pressure to do more with less? (Who isn\u2019t, right?)&nbsp;<\/p>\n\n\n\n<p>Whether you\u2019re an IT leader or a startup founder, the last thing you want to do is waste time and money wrestling with expensive, overcomplicated cloud storage. According to a new report from Informa TechTarget&#8217;s Enterprise Strategy Group (ESG), you don\u2019t have to. Backblaze B2 Cloud Storage delivers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Up to 3.2x lower total cost of ownership (TCO)<\/li>\n\n\n\n<li>Up to 56% lower monthly storage costs<\/li>\n\n\n\n<li>Up to 92% less time and effort to manage data<\/li>\n\n\n\n<li>Up to 100% lower download and transaction costs<\/li>\n\n\n\n<li>Up to 91% savings on cloud to cloud (C2C) migration costs<\/li>\n<\/ul>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ab4cefd4-2ad3-46e6-866c-1d1195b18c63\"><span class=\"hs-cta-node hs-cta-ab4cefd4-2ad3-46e6-866c-1d1195b18c63\" id=\"hs-cta-ab4cefd4-2ad3-46e6-866c-1d1195b18c63\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/2832298\/ab4cefd4-2ad3-46e6-866c-1d1195b18c63\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-ab4cefd4-2ad3-46e6-866c-1d1195b18c63\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/2832298\/ab4cefd4-2ad3-46e6-866c-1d1195b18c63.png\"  alt=\"Read the Full Report\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(2832298, 'ab4cefd4-2ad3-46e6-866c-1d1195b18c63', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Economic validation: Motivation, results, and methodology<\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eebcdf3b09d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eebcdf3b09d\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"936\" height=\"660\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2025\/06\/ESG-Key-Findings.png\" alt=\"An infographic showing key findings from the Enterprise Security Group report. \" class=\"wp-image-112149\" srcset=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2025\/06\/ESG-Key-Findings.png 936w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2025\/06\/ESG-Key-Findings-300x212.png 300w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2025\/06\/ESG-Key-Findings-768x542.png 768w\" sizes=\"auto, (max-width: 936px) 100vw, 936px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The independent analysis confirms what many Backblaze B2 users already know: Our cloud storage platform is more affordable and easier to manage compared to legacy cloud providers like AWS, Google Cloud Platform, and Azure.&nbsp;<\/p>\n\n\n\n<p>To develop these findings, the ESG analysts talked to customers. They validated use cases. They used our product and verified the accuracy of our listed pricing and cost calculator. And then, they took those results along with the knowledge they\u2019ve gathered over decades of experience to quantify the benefits that organizations can expect by using the Backblaze B2 Cloud Storage platform.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eebcdf3b76d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eebcdf3b76d\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"936\" height=\"746\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2025\/06\/Cloud-migration-time-savings.png\" alt=\"An infographic showing potential time savings when switching to Backblaze. \" class=\"wp-image-112147\" srcset=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2025\/06\/Cloud-migration-time-savings.png 936w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2025\/06\/Cloud-migration-time-savings-300x239.png 300w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2025\/06\/Cloud-migration-time-savings-768x612.png 768w\" sizes=\"auto, (max-width: 936px) 100vw, 936px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Powerful storage, real savings<\/h2>\n\n\n\n<p>The ESG report highlights how Backblaze\u2019s predictable pricing\u2014including at least 3x free egress, if not totally free egress in many cases\u2014can help businesses skip the painful math of legacy storage and start getting more value out of their data. Whether you&#8217;re hosting content, training AI models, backing up critical data, or building applications, B2 Cloud Storage gives you freedom without vendor lock-in.<\/p>\n\n\n\n<p>It\u2019s not just about saving money\u2014it\u2019s about reclaiming time and resources to focus on innovation.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eebcdf3bd0c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eebcdf3bd0c\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"936\" height=\"522\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2025\/06\/Predicted-savings-migrations.png\" alt=\"An infographic outlining predicted cost savings when switching to Backblaze.\" class=\"wp-image-112148\" srcset=\"https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2025\/06\/Predicted-savings-migrations.png 936w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2025\/06\/Predicted-savings-migrations-300x167.png 300w, https:\/\/backblazeprod.wpenginepowered.com\/wp-content\/uploads\/2025\/06\/Predicted-savings-migrations-768x428.png 768w\" sizes=\"auto, (max-width: 936px) 100vw, 936px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Want to see the numbers?<\/h2>\n\n\n\n<p>Get all the details and see how your storage costs stack up\u2014<a href=\"https:\/\/f001.backblazeb2.com\/file\/backblaze-b2-collateral\/Report_ESG_Economic_Validation_Backblaze_B2_Cloud_Storage.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">read the full ESG report here<\/a>.<\/p>\n\n\n\n<p>And, if all those savings sound like something your organization needs, feel free to <a href=\"https:\/\/www.backblaze.com\/contact-sales\/cloud-storage\" target=\"_blank\" rel=\"noreferrer noopener\">contact our Sales team<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Read Informa TechTarget&#8217;s Enterprise Strategy Group (ESG)&#8217;s analyst report showing how organizations can have up to 3.2x lower total cost of ownership with Backblaze. <\/p>\n","protected":false},"author":175,"featured_media":112146,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[7,434,438],"tags":[468],"class_list":["post-112145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud-storage","category-featured-1","category-featured-cloud-storage","tag-b2cloud","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Analyst Report: Backblaze B2 Delivers Up to 3.2x Lower TCO than Hyperscalers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.backblaze.com\/blog\/new-analyst-report-backblaze-b2-delivers-up-to-3-2x-lower-tco\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Analyst Report: Backblaze B2 Delivers Up to 3.2x Lower TCO than Hyperscalers\" \/>\n<meta property=\"og:description\" content=\"Read Informa TechTarget&#039;s Enterprise Strategy Group (ESG)&#039;s analyst report showing how organizations can have up to 3.2x lower total cost of ownership with Backblaze.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.backblaze.com\/blog\/new-analyst-report-backblaze-b2-delivers-up-to-3-2x-lower-tco\/\" \/>\n<meta property=\"og:site_name\" content=\"Backblaze Blog | Cloud Storage &amp; 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